Jewelry TV Gets Heat Over Andesine Sales
By Gary Roskin -- JCK Online, 7/1/2008 2:00:00 AM
The Associated Press reports that a California woman has filed a $5 million class-action lawsuit against Jewelry Television, of Knoxville, Tenn., accusing the home-shopping network and Internet retailer of false advertising.
Marliese Weed claims in the lawsuit filed May 23 that Jewelry Television sold gemstones described as rare and expensive red or green andesine labradorites, AP reports. Weed said the items were actually colorless or yellow common feldspar that had been chemically treated.
Weed's suit was joined by a second false-advertising class-action lawsuit filed by a Kodak, Tenn., couple according to the Knoxville News Sentinel. The second suit claims the shopping network “fraudulently advertised and misrepresented” the gemstone andesine-labradorite as being “highly coveted” and “extremely rare,” the newspaper reports.
Both lawsuits deal with andesine enhancement disclosure. In late 2007, after selling andesine for several years as natural color, JTV announced it had found an andesine mine in Mongolia but that the gems found there were not the reddish-orange color being sold. The Mongolian miners told JTV the gems were heated to produce that color. JTV announced this on its video blog, giving historical references to industry acceptance of gemstone heating. According to the two recent press reports, JTV feels that it acted responsibly in notifying customers.
More at issue is the still unconfirmed rumor that the andesine is “chemically treated,” i.e., externally diffusion-treated with copper. While some gemologists claim to have found proof of diffusion treatment, scientists at the California Institute of Technology, Gemological Institute of America, and Crystal Chemistry are still trying to unravel the mystery of andesine's color.
Ironically, JTV has been at the forefront of finding the andesine mines and providing gem materials to the scientific research laboratories, and it was the first to announce heat treatment as a possible enhancement. All professional gem laboratory reports on andesine prior to JTV's announcement noted no evidence of any enhancement.
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I need help I was one of the people who could recover from the Andn./Lab. rip off. It said to mail in by 4/20/09, but I was sick and just had surgery on 5/5/09. Can I still recover? I have had so many problems with these people. I wish I could get all my money back....
JemLover - 2009-7-5 18:24:00 EDT -
all you people who speak so highly of how righteous and honest JTV is for being so willing to contact those buyers of the "fake" stones and somewhat admit their guilt in this, let me enlighten you gullible folks. JTV lied to me for a year and told me, on many occasions, they were still testing these VALUABLE gemstones to determine what they actually were. month after month, I was told there was still NO new formation they could give me and more blah,blah ,blah over and over again. Thet said, and I have the phone calls taped(some of them), cell phone records from my phone company and some calls were 15-30 minutes many times to discuss that situation. they lied to me week after week, month after month for a solid year. it took me 4-5 months to get my customer history reports showing everything I purchased with all the necessary info that JTV wanted from me in order to return these stones. They fed me crap/BS up to 2 days after this so-called lawsuit was resolved. TWO FRICKING DAYS after I was FINALLY able to send them my andesine back to them with all the info they wanted(i had not saved the invoices of the transactions)was I finally able to resolve my gemstone returns with them, THEN THEY SAID, SORRY SIR BUT THIS HAS NOW BEEN SETTLED AND WE CAN GIVE YOU A WEBSITE ADDRESS TO GO TO AND YOU CAN NOW DEAL WITH THEM,BLAH, BLAH, BLAH) They LIED to me for over (9) months about these stones, knowing ALL along that they were going to settle this fricking lawsuit. They are a manipulative, lying, conniving business and all of their employess were given a line of BS to give me each and everytime I called. I had spoken with customer service reps,supervisors and the so-called "RESOLUTION" dept. and was lied to each and everytime. I spent over $3,000. thousand dollars of hard earned monies trusting their line of crap and could NOT even return these gemstone after (9) months of back and forth conversations. They DO NOT care who they screw or how much money they screw you out of. THEY ARE LIERS, each and everyone of these cheap hustlers. They get new customers every day and DO NOT give a damn about someone doing business elsewhere. What goes around comes around and cheap, lying con men like JTV will one day get theirs exactly where it really hurts them, in their own pocketbooks and maybe somewhere else to top it off even better!!
NOmore JTV - 2008-2-11 18:50:00 EST -
Where is the FTC? The Jeweler''s Vigilance Committee? Why have those who would NEVER misrepresent their product not been up in arms and allowed this stain on their profession to stand?



















