Long's Jewelers Hosts Successful 'Wedding Band Weekend'
Staff -- JCK Online, 6/1/2005 2:00:00 AM
Long's Jewelers' Wedding Band Weekend—a two-day opportunity to view an expanded selection of designer wedding bands, as well as meet with vendors of other bridal services such as furniture and apparel—welcomed some 2,000 people to the Boston store. Several of the retailers, including Long's, gave away gift certificates for up to $1,500. Long's president, Craig Rottenberg, was pleased with the event overall: "We achieved a remarkably high conversion rate for the weekend, and our designer vendors were thrilled with the results," he told the press.
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