Hearts On Fire Opens First U.S. Retail Store

By JCK Online Staff -- JCK Online, 6/20/2008 10:57:00 AM

The Hearts On Fire Company has opened its first first Hearts On Fire retail store in the U.S. at the Shoppes at the Water Club, inside the Borgata's premium hotel in Atlantic City.

The store, which will be owned by Hearts On Fire's longtime retail partners Harvey and Madalyn Rovinsky of Bernie Robbins Fine Jewelry, will officially open on June 26 and offer a full assortment of Hearts On Fire including bridal, fashion, and couture diamond jewelry.

Modeled after Hearts On Fire's stores in Asia, the new Water Club location is designed to highlight the intensity of Hearts On Fire's extraordinary diamonds, the company said in a statement.

"We are thrilled to be opening our first U.S. retail store as our next phase of building the Hearts On Fire brand," said Mark Israel, President of Hearts On Fire. "We believe this is the perfect opportunity to show customers the breadth of the Hearts On Fire brand."

"We are proud to partner with Glenn and Susan Rothman, CEO and Principal of Hearts On Fire, to bring the first North American store to the Shoppes at the Water Club," states.

Harvey Rovinsky, added: "This is an amazing location to continue to build our brand and that of Hearts On Fire."

Hearts On Fire store is located at The Shoppes at The Water Club, 1 Renaissance Way, Atlantic City, N.J.