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Elizabeth Taylor to partner with Kathy Ireland

By JCK Staff
Posted on April 15, 2005
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House of Taylor Jewelry will partner with Kathy Ireland Worldwide to bring fashion and Bridal collections to market, Dame Elizabeth Taylor and Jack Abramov, president of House of Taylor Jewelry, said Tuesday.

Under the terms of the partnership the brand offering will be Kathy Ireland, president and chief designer of the company that bears her name, exclusively for House of Taylor Jewelry. Abramov said that Ireland's jewelry line will range from $200 to approximately $2,500 and will be based on Ireland's "Style Guides" brand.

"Kathy will lead design direction for her own collections and serve as an Ambassador for House of Taylor," Abramov said.

"In developing my brand, it has always been important to select extraordinary partners," Ireland said. "In the world of Jewelry no one rivals Elizabeth Taylor. … This is one of the most exciting creative opportunities in the world."

Taylor said, "Kathy's mission is 'finding solutions for families, especially busy moms. We are very different and House of Taylor will meet the needs of our retail partners and their customers. We have an extraordinary offering. We look forward to a long and dynamic journey together."

Kathy Ireland will serve as keynote speaker at the JCK Show ~ Las Vegas. She said her presentation will focus on communicating the power of strategic partnerships and the need for branding at retail. House of Taylor Jewelry will premiere at Luxury by JCK, continuing on at JCK Las Vegas and JA New York.

Kathy Ireland Worldwide grosses more than $1 billion annually in retail sales. There are now more than 11,000 SKU'S that carry Ireland's design philosophy and design direction. Her company's products include furniture, flooring, lighting, apparel, wall art, decorative accessories, home office, home theatre, top of bed, and window coverings.

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