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Breitling USA Has New President

By William George Shuster -- JCK Online, 1/1/2008 2:00:00 AM

Breitling USA, the luxury Swiss watch brand best known for its pilot's watches, has had a change at the top.

Longtime president Marie Bodman is returning to Breitling's world headquarters in Grenchen, Switzerland, says the company, "to support sales growth globally." Replacing her is Philippe Bonay, a watch industry veteran who spent the last five and a half years as president of Panerai USA. Prior to that, he spent four years at Richemont in a senior marketing role for Piaget and Baume & Mercier in Hong Kong and then for Piaget and Panerai in the United States.

Bodman has been president of Breitling USA, Wilton, Conn., for 19 years.

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