This month I want to highlight the top 10 customer-service standards. These are called standards because they're non-negotiable. They must be adhered to without any reservation or limitation. The goal, every time we serve a customer, is to develop a friend—not just a customer for today. We are working to develop a friend and a customer for life.
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If you say it, do it!
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Keep your personal problems out of business.
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Offer your name, get their name, and use it.
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Dress professionally.
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Give them your full, complete, undivided attention.
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Be enthusiastic.
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Smile, and smile a lot—show teeth.
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Make the buying experience fun—for the customer and you.
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Treat people as you want to be treated.
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Go the extra mile.