Bridal Jewelry Trends Now
By JCK Online Staff -- JCK Online, 1/1/2001 2:00:00 AM
Three-stone rings
Colored stones
Classic engagement ring styles
Platinum
Two-tone metals
Love grows. So do diamond prices. In 1999, Engagement ring prices increased 13.2% and sales increased 12.1%.
Bright brides know their stuff. In 1999, 71% of brides knew about the "four Cs" of buying a diamond, and 60% were aware of the two months' salary guideline.
Engagement rings and holiday gifts are not the same. In 1999, 74% of brides received a diamond engagement ring. Coincidentally, 15% of those rings were purchased in December, the biggest holiday season of the year and consistently the most popular month for buying a diamond.
Round rocks, still the ones. In 1999, 56% of brides chose a round brilliant diamond for their engagement ring. Next in popularity was the marquise cut, winning over 24% of brides.
Source: Diamond Information Center
Engagement Ring Returns
03/31/2008It's All About the Bride
12/31/2005Lay-Aways—Can They Really Increase Sales?
03/04/2008With Platinum Rings, They Wed
06/30/2000
