Right on Target
By Jennifer Heebner and Carrie Soucy -- JCK Online, 12/1/2007 2:00:00 AM
Los Angeles–based Dominique Cohen, known for luscious gems set in 18k gold, recently launched a 44-piece line of costume jewelry for Target. Like Cohen's precious jewelry, designs for Target are feminine and fun but maintain a distinct identity separate from her fine jewelry. The Romantic collection for Target features bows, faux pearls on ribbons, and pieces inscribed Beau Coeur (Beautiful Heart). Pieces also include lace-covered faux pearls, hand-cut and painted cameos, and multistrands of chains fastened with hand-torn silk ribbon. Prices range from $14.99 to $59.99.
Cohen notes that the stylish superstore approached her with the opportunity. She accepted their offer to create “well-made, fun, faux jewelry at a great price point,” according to Cohen, because the deal was a perfect way for millions of Target customers to better understand jewelry design. “We felt that it was a great opportunity to reach out to a younger, aspirational luxury customer and to increase brand awareness overall,” she tells JCK.
The line is available for purchase in Target stores and at Target.com. But, like many of Target's coveted collections, Cohen's line won't be available for long: Sales of the jewelry close February 2008.
