What advertising medium gets the best response for bridal jewelry?
By JCK Online Staff -- JCK Online, 1/1/2001 2:00:00 AM
Newspaper 34.3%
Cable TV 24.7%
Magazine 21.7%
Radio 25.3%
Other:
Word of mouth 7.8%
Network TV 4.8%
Direct mail 4.8%
Billboards 3%
(Other advertising with less than 3% of picks includes catalogs, bridal showers, Internet, sale flyers, and yellow pages)
Source: JCK Retail Jewelry Panel
Jewelers surveyed in the most recent JCK Retail Jeweler Panel say 25% of their total business is from engagement rings and 10% of business is from wedding band sales.
Source: JCK Retail Jewelry Panel
What percentage of your bridal jewelry sales is from custom work?
|
0-10% |
4% |
|
10%-24% |
29.9% |
|
25%-49% |
17.7% |
|
50% |
14% |
Source: JCK Retail Jewelry Panel
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