10 Ways You Can Generate Leads
By Ralph Zuccarini, sales and marketing coach -- JCK Online, 11/1/2005 2:00:00 AM
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Systemize your word-of-mouth referral system.
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Improve your advertising, do more advertising, or start advertising if you don't already.
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Send direct mail to your Class A and B prospects.
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Market yourself as the expert in your field in your community to attract new customers and contacts.
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Create strategic alliances with noncompeting businesses, such as florists.
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Make cold calls to new, potential customers.
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Hire more salespeople.
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Have all your marketing material professionally written and use it.
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Determine your ideal client and get more of them.
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Test and measure all of your techniques.
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