Louis Vuitton Next?

By Carrie Soucy, Senior Editor -- JCK Online, 10/1/2003 2:00:00 AM

The new Louis Vuitton blockbuster advertising campaign featuring the familiar face of Jennifer Lopez might be a teaser hinting at a new enterprise for the company. According to Women's Wear Daily, Vuitton designer Marc Jacobs revealed that the company placed jewelry in several ads for more than just purposes of style: It has its eye on the fine jewelry and watch market, and Europe's luxury giant—which generates more than $3.2 billion in annual sales—may introduce a full-blown line of its own. Company representatives, however, would not confirm the rumor with JCK.

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