Kay Jewelers launches eCommerce option for consumers

By JCK Online Staff -- JCK Online, 9/25/2006 4:04:00 PM

Kay Jewelers has expanded and enhanced its online presence at kay.com to include what it claims is the first-ever option by a national specialty retail jeweler to offer its customers online purchasing and the choice of home delivery or free in-store pick-up.

The e-commerce option allows jewelry customers to make purchases either in person or over the Internet. Besides secure shipping direct to a home or business, customers can also choose to have their jewelry purchase shipped free to a nearby Kay Jewelers location.

"When we decided to offer our products online, our most important concern was to bring to kay.com the same friendly, knowledgeable shopping experience we've created in our stores," Mark Light, Kay Jewelers president and chief executive officer, said in a statement.

New site enhancements include an education center and a customer service area, and 360-degree views of selected jewelry from The Leo Diamond collection.

The site offers a broad assortment of diamond and color gemstone jewelry, as well as watches from well-known brands such as Bulova, Citizen, and Seiko. Customers can use navigation tools to search by type of jewelry, by specific metals or gems, by price range, and by occasion.

Kay Jewelers’ pricing, guarantees and return policies are the same for online shopping as for in-store purchases.

Kay Jewelers operates in all 50 states with more than 800 stores in malls and off-mall shopping centers. Kay Jewelers’ parent company, Akron, Ohio-based Sterling Jewelers Inc., operates 1,257 stores and employs more than 15,000 associates. Sterling Jewelers Inc. is the U.S. division of London-based Signet Group plc, making it part of the largest specialty jewelry retailer in the world.