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Brazil's Feninjer Show Celebrates Bright and Cheerful Jewelry

By Jennifer Heebner, Senior Editor -- JCK Online, 6/1/2009 2:00:00 AM

The annual Feninjer Jewelry Show in São Paulo, Brazil, is always a treat, and the event was especially welcome this year in light of the economy; a plethora of cheerful, oversize, and price-point-friendly colored stone designs is just what jewelers need to keep consumers coming back to stores. Nature themes and sinuous yellow gold styles reflect the vibrant, diverse, and warm fabric of the country, while numerous suggested retail prices starting at $1,000 help to drive home the buy-me-now message.

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