The Margin Report

By Jennifer Heebner, Senior associate Editor -- JCK Online, 7/1/2004 2:00:00 AM

We recently asked members of the JCK Retail Panel about their margins on various products.

Retail Markups Based on Various Price Ranges

Price range	Markup
Note: Responses are median figures. Source: www.entrepreneur.com
&$999	2.5
$1,000-$2,000	2.2
$2,001-$5,000	2.0
$5,001-$10,000	1.75
$10,001-$20,000	1.5
$20,000>	1.3

What's the difference between margins and markup?

"The difference is that gross profit margin is figured as a percentage of the selling price, while markup is figured as a percentage of the seller's cost."
(Selling Price — Cost to Produce)/Cost to Produce = Markup Percentage
Gross Profit/Sales = Gross Profit Margin

Source: www.entrepreneur.com

Profit Margins for Various Jewelry Categories

Category	Profit Margin
Note: Responses are median figures. Source: February 2004 JCK Monthly Retail Panel with 26.6% response rate: 178 responses were received out of 670 sent. The number of fine jewelers in the United States is 25,000 according to the Jewelers Board of Trade.
Karat gold	100%
Pearls and pearl jewelry	100%
Colored stones and colored-stone jewelry	100%
Platinum	100%
Watches	100%
Diamonds and diamond jewelry	70%
Sterling silver	150%
Steel, titanium, other	120%