JCK Online - August 1, 2009

Christmas Cheerleading. Three years ago Fruchtman Marketing approached Steve Levinson, owner of Monmouth Jewelers, Newport, Ky., to help beef up his seasonal men's night. The most inspired innovation was hiring members of the Cincinnati Bengals' cheerleading squad to augment the sales staff. The store, in the Cincinnati area, sent more than 2,000 direct mailers inviting men to the “Ben-g...

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