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JCK Online - January 1, 2009

Cover Story
Cover Image for 2009-01-01
Color Evolution: The Spectrum Awards at 25

Few factors in the environment influence people's emotions more than color. Temperature and humidity affect comfort, and smell is a powerful memory trigger, but only color has the power to energize, soothe, cheer, or subdue a mood. Ironically, however, diamond jewelry—without color—is far more frequently marketed on the basis of emotion than color gemstone jewelry.



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