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JCK Online - June 1, 2007

Cover Story
Cover Image for 2007-06-01
Blue Nile Blues

Ijewelry.com? Dead. Firstjewelry.com? Dead as well. Miadora, Adornis—so many online jewelry retailers are but a memory. And for a moment, it seemed that Blue Nile was destined for the same dot-com dustbin. But today, the Seattle-based e-tailer hasn't merely survived, it's thrived. In 2006 it racked up $250 million in sales and could hit between $290 and $300 million in 2007.



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