JCK Online - June 1, 2006

Cover Story

It doesn't have the same marketing muscle behind it as “A Diamond Is Forever” or “Past, Present, Future,” and yet no term has been more closely associated with diamonds in the last few years than “bling-bling.” It's fascinating—and perhaps telling—that for all the marketing initiatives undertaken in the last few years to spur demand for diamonds, ...

Cover Story

New DTC Director 'We're Still Transforming Ourselves'

Features

Jeweler's Notebook

Book Smarts
Icing on the Cake
Credit Card Purchases
What Jewelers Should Know
Gem Pricing
Gem Pricing
In the Industry
Clasp Conference Adds New Educational Options
Jeweler to the Stars to Speak at New York Career Fair
Appointments
Supplier News
Student Design Winners Honored at Atlanta Show
JVC Update
The Rules for Filing IRS Form 8300
Leveraging Your People
Show and Tell—Better Yet, Show and Prove
Marketing Mastery
Know More About Your Customers
Strategies for Selling
How Do I Handle the Internet Shopper?
Untangling the Web
Spread the Word About Your Web Site

Opinion

Counterpoint
Enough GIA Attacks
Editor's Page
Where Are We?
Our World
Doubt on Diamonds

UpFront

«2006 Archive Table of Contents

JCK NEWSLETTERS

Please visit these other Reed Business sites

All Magazine and eNewsletter Subscriptions