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JCK Online - April 1, 2006

Cover Story
Platinum's Progress

The U.S. platinum jewelry and watch market continues to thrive, despite drops in world demand in 2005 plus the highest per-ounce price for the white metal in 26 years (see sidebar, p. 67). Helping spur demand are technical innovations, less-expensive jewelry, and novel promotions that are widening the U.



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