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JCK Online - January 1, 2006

Cover Story
It's All About the Bride

Retailers who ignore women shopping for engagement rings are making a big mistake. For the groom-to-be it may represent two months’ salary, but for the bride-to-be it’s a symbol of self-expression as well as a lifelong emotional commitment. Diamantaires sometimes joke that without romance, there’s no need for diamonds.



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