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JCK Online - October 1, 2005

Cover Story
The Big Optimistic

When Tiffany & Co. created a retail store with only one product, you'd have been forgiven for thinking the scheme risky. But the store, called Iridesse (www.iridesse.com), has borne out the wisdom of the adage “Timing is everything.” Iridesse sells only pearl jewelry, and there has never been a better time for retailers and consumers to buy pearls.



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