JCK Online - April 1, 2002

Your town's big employer lays off several hundred people. The local economy sinks. Business in your store drops. What's a jeweler to do when times get tough? Plan some clever promotions to inspire your staff, pull in traffic, and build sales, say business experts and jewelers around the country. When times are tough, it's especially important to keep your name before the public.

• Departments
• Counterpoint
• Once More, Slowly, With Feeling
• Diamond Notes
• Interest Rates Help Dealers
• Israel: Terrorism Won't Deter 'Business as Usual'
• Champagne Campaign to Rise Again
• Industry Urged to 'Self-Police' on Conflict Diamonds
• Oppenheimer, Lamont Retire
• De Beers: 'Forevermark' Test Is Just That
• Editors Page
• Up, Up, and Away
• Fashion Facets
• The White Trend, Accessorized With Yellow
• DIC Entices Celebrities
• Beaded Bliss
• Affordable Celebrity Fashion
• Gem Notes
• Diffusion Confusion: More on Treated 'Padparadschas'
• Bowers Museum Exhibits the Michael M. Scott Collection
• More Words, Some Action, on Tanzanite
• Jewel of the Month
• Paraíba Tourmaline
• Upfront
• J. Walter Thompson to Advise Diamond Industry
• Oppenheimer to Address AGS
• JCK Industry Fund Announces Grants
• Rep. Tony Hall to Resign
• Jeweler Donates Gems to Tech School
• Corrections
• Spring Show Report: It's Back to Business
• Watch World
• Swiss Watch Trade Signs Labor Pact
• Burberry, Fossil Sign Pact
• Swatch Sales Dip 2.8% in 2001
• Festina Buys Candino
• Van der Kallen is New Chief of Richemont N.A. Watch
• Rabco Distributes Eberhard, Goldpfeil
• 2001 Swiss Exports: Value Up, Volume Down
• LVMH, Bvlgari Post Lower Watch Sales

• Management
• Pricing Custom Work

• Trade Shows
• Tucson Roundup
• Italian Design Cautious, but With Flair