JCK Online - March 1, 2002

In the 1990s, Platinum Guild International took platinum from its status as a largely unrecognized metal and brought it to widespread acceptance as a metal of choice for bridal jewelry. Now, undeterred by pricing or the recent emergence of yellow gold as fashion's favorite, PGI has a new mission: to plant the concept of nonbridal platinum jewelry into the consumer consciousness.

• Departments
• Counterpoint
• Self Praise
• Diamond Notes
• JA Joins Forces with DDC
• HRD to Showcase 'Living Diamonds'
• First De Beers Store to Open in London
• De Beers and Russia Sign Deal
• Diamonds Declared 'Politically Incorrect'
• Botswana Promotes Its 'Clean' Diamonds
• Editors Page
• Identity Crisis
• Fashion Facets
• Spicing Up Bridal: A Taste of Latin Design
• Schwarzchild Honors Harris
• Another Boost for Gold Jewelry
• Plus-Size Market Increases
• Gem Notes
• North Carolina's Emerald Man Hits Pay Dirt Again
• AGTA Lab Has New Padparadscha ID
• Long Live the Egg
• Long-Distance Learning
• Fire in the Tanzanite Hole
• The Gem Hunter in Afghanistan
• Jewel of the Month
• Spinel
• Upfront
• Texas Jeweler Found Guilty of Murder
• Nissko Division Targets Small Buyers
• De Beers: We're Custodians Again
• Fabrikant Purchases Part of Lazare Kaplan
• 'Padparadschas' are Diffusion Treated
• Company to Mass-Produce Synthetic Yellow Diamonds
• JSA Lobbies for New Task Force
• Watch World
• Swatch Auction Raises $800,000
• Lange & Söhne Returns to Historic Headquarters
• Omega Mourns Peter Blake

• Fashion
• Personal Choice

• Management
• Running a Tighter Ship
• Retailing in Tough Times: Saving Money and Cutting Costs