JCK Online - March 1, 2001
Cover Story
Casta-Way: Diamond.com Forced to Cover Up Billboard
A racy billboard from Web site diamond.com recently proved too much even for New Yorkers.The ad featured a shot of the site's spokesmodel, France's Laetitia Casta, clad in nothing more than gems. But publications such as Architectural Digest and The New York Times magazine refused to run the ad until computer-enhanced strands were added to make Casta's image more discreet.
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- MICHAEL ANTHONY SIGNS DISTRIBUTION DEAL
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