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JCK Online - April 1, 2000

Cover Story
What Jewelers Should Know About Selling Platinum

New figures from Platinum Guild International-USA underscore platinum's importance to retail sales. Since 1992, when PGI first began to promote platinum jewelry, sales of the metal have risen by 1,000%. PGI estimates that 12 million American women plan to purchase platinum jewelry this year. Any retailer planning to introduce platinum will find free advice and practical help from PGI-USA in Cal...



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