JCK Online - November 1, 1999
Cover Story
What Motivates Americans To Buy Jewelry and Watches
In any given year, 38 million Americans will buy fine jewelry or watches, and most of them will make more than one purchase. They’re most likely to shop at an independent store like yours, and nearly a third of those buying diamond jewelry are willing to spend more than $1,000. By strong margins, they prefer to see prices displayed and they want to be informed of enhancements.
- Features
- Eleven Proven Ways to Profit from Valentine’s Day
- The 20thCentury Behind Us Jewelry’s Visionaries New Millennium Series
- Heritage: Today’s Estate Market:
- What’s Hot, What’s Not
- Opinion
- CounterPoint
- CounterPoint
- Editors Page
- Resuscitating Emerald Sales
- UpFront
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