JCK Online - June 1, 1999
Cover Story
On the Other Hand, Diamonds!
When a woman wears a diamond ring on her left hand, its significance is clear: She’s bound in holy matrimony or about to take the plunge. The custom developed from an ancient legend that a special nerve or vein runs from the fourth finger of the left hand to the heart, and today’s sweethearts are reluctant to buck tradition.
- Features
- Finally: The Next Tennis Bracelet
- How to Disclose Without Botching the Sale
- Marketing the Millennium
- 'Out-of-the-Box’ Store Design
- Gemology’s Outer Limits
- Borrow Now Even If You Don’t Need To
- Cupid, Draw Back Your Bow: The Mythological Messages of Cameos
- The Secrets to Sound Financial Management
- Pearls, Diamonds Take Center Stage at Hong Kong
- To the Brink and Back
- Can Service Merchandise Survive?
- Protecting Yourself: A Special Section
- Facing Fear: Jewelers and Guns
- Jewelers’ 'Most Wanted’
- New Ways to Fight Crime
- Getting the Insurance You Need: 12 Strategies That Work
- Opinion
- CounterPoint
- CounterPoint
- Editors Page
- The One Thing Jewelers Shouldn’t Carry
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