JCK Online - April 1, 1999

In an era of media exposés and consumer skepticism, how do you market fine jewelry? The Jewelry Information Center has several answers. It hosts fashion shows for the press. It provides jewelry fashion feature ideas to national publications. Its staff promotes jewelry on TV. It’s combating negative publicity by spearheading a new program to change bad trade practices.

• Features
• Staff Training That Really Works
• Identifying the Materials in Antique Jewelry
• Watch Marketing Hits Fever Pitch
• White Metals and Fine-Cut Diamonds Highlight JCK’s Orlando Show

• Opinion
• CounterPoint
• What the GIA Study Overlooked
• Editors Page
• Moving Your Sales to the Next Level

• UpFront
• Diamond Notes
• Letters
• What’s New – Bench & Lab
• WatchWorld
• Supplier News
• ’Net News
• FashionFacets
• UpFront
• Business Report
• Associations
• What's New – Business Services
• GemNotes
• GemNotes – Chinese Pearls a Hit in Tucson