JCK Online - September 1, 1998

When making a sale, do you advise customers about proper care of gems and jewelry? You should, because it’s good business. If the jewelry continues to look good long after it leaves your store, others will notice, resulting in valuable word-of-mouth advertising. In addition, since some cleaning methods can harm gemstones, providing care instructions will reduce the risk of damage later on.

• Features
• IS THE INTERNET A NEW KEY TO RETAILING SUCCESS?
• IT’S ALL IN Les Petits Détails
• Using Packaging to sell your store
• Celebrities Power Omega’s Revival
• Laurence Graff’s View of Luxury
• Will GIA’s study finally settle the fluorescence question? Don’t count on it.
• CONSUMERS DISCOVER THE OTHER 'C'
• Wow ’em with Your Windows
• Make Your Diamond Presentation a Celebration
• Class Comes to Vegas
• Chasing Rainbows
• The Evolution of Spending: A Luxe Notes Special Report

• Opinion
• CounterPoint
• CounterPoint
• Editors Notebook
• Luxury without guilt

• UpFront
• Watches
• Letters
• People
• BusinessReport
• WatchWorld
• Associations
• Trade Shows
• FashionFacets
• Contests
• Supplier News
• Notebook
• UpFront
• GemNotes
• GemNotes