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JCK Online - April 1, 1998

Cover Story
How Many Sales are Enough?

Is it realistic to expect a full-time, $25,000-a-year jewelry salesperson to generate annual sales of $250,000? Yes, say a number of leading jewelers. Some even endorse a multiple of 12 rather than 10. But a check on available figures suggests that a multiple of 7 is much more likely for the jewelry business as a whole.



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