JCK Online - June 1, 1996
Cover Story
Diamond Sales Hit Record; De Beers Looks For More
An emphasis on quality and an effort to find the "new tennis bracelet" mark the 1996 effort to boost diamond jewelry sales. U.S. consumers bought $13.7 billion worth of diamond jewelry in 1995, up 6% from 1994, according to J. Walter Thompson, De Beers' advertising agency. "Consumers are continuing to show a marked interest in high-quality goods that have lasting value instead of disposable ...
- Features
- 'Better, Faster, Cheaper' Automation Brings Diamonds To Market
- Industry Education: Meeting The Needs Of Jewelers
- The Mystery Designers For Georg Jensen USA
- Basel'96: Watches Take Back The Spotlight
- Business Forecast: Jewelers Remain Cautions About The Road Ahead
- Faberge In America
- In Search Of Kashmir Ruby
- Selling Gifts of Love For Gays and Lesbians
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