JCK Online - September 1, 1995

HOW TO PROFIT FROM DIVERSITY The face of the U.S. consumer is changing and with it, the market that jewelers serve. Here's how you can identify and profit from the ethnic communities in your market area. In Minnesota, a jeweler prepares a marketing plan for his community's large Hmong population. On the Texas border, a jeweler stocks gold bangles popular with Mexican customers of Middle Easte...

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