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Endless Jewelry Files for Bankruptcy, Reports Say

Endless Jewelry Files for Bankruptcy, Reports Say

For now, it’s “business as usual” for U.S. division, spokesperson says

Charm brand Endless Jewelry has filed for bankruptcy in Germany, according to overseas reports and a Facebook post from one of its investors.

“Endless Jewelry Gmbh submitted insolvenzantrag—the equivalent of a bankruptcy—in Germany,” wrote Lars Seier Christensen, a prominent investor in the company, on his Facebook page. “Of course it is too bad for the company’s shareholders, including myself, who have lost a lot of money on this, but [also] our partners and especially our staff … Too bad. I think it was … some very nice jewelry.”

A spokesperson for Endless Jewelry USA, who did not want to give her name, says that “right now, the U.S. office is continuing to do business as usual.”

“As of today we are keeping business going as it has been,” she adds. She says they are “still working through” what will happen down the road.

Endless Jewelry’s PR contact referred JCK to its CEO, who did not return emails or a call for comment.   

On his Facebook page, founder Jesper Nielsen bemoaned his former company’s fate.

“Did everything we could to buy the business back in the last 3 weeks,” he wrote, “but shareholders could [not even] figure out to agree [on that].” 

Endless Jewelry was founded in 2013 by Nielsen and made waves by associating itself with Jennifer Lopez. But it was also beset by behind-the-scenes turmoil. Nielsen left in February. This summer, the company replaced its CEO, chief financial officer, and chief marketing officer. 

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