The campaign was shot by the designer

Karl Lagerfeld has unveiled the advertising campaign for the brand’s first bridal jewelry collection.

The collection, in partnership with Frederick Goldman, debuted at JCK LUXURY 2016 in June. 

The advertisements depict large images of the rings in the collection set against the backdrop of Paris and New York landmarks. Lagerfeld himself shot the black-and-white images, which feature models Joan Smalls and Hailey Baldwin.

The new line consists of three separate collections inspired by signature brand patterns including stud motifs, geometric shapes, and Parisian architecture.

The new campaign will appear in Vogue, Vanity Fair, Glamour, W, Elle, Harper’s Bazaar, Marie Claire, Southern Living, and V Magazine.

(Photo courtesy of Karl Lagerfeld) 

JCK