In promotion of its Mozambican rubies, London-based colored stone producer Gemfields has released a new video starring its brand ambassador, actress Mila Kunis.

Kunis partnered with the company as brand ambassador in February 2013.

The film, which runs 2 minutes, 38 seconds, was directed by fashion photographer Jeff Burton. The bespoke pieces in the film were created by Fabergé, Georg Jensen, Gyan, Miiori, and Spinelli Kilcollin.  

“Working on this film with Gemfields and Jeff Burton was an amazing experience,” said Kunis in a statement. “I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.”

JCK