Blue Nile announced plans today to partner with Colin Cowie to create a collection of engagement rings and fine jewelry, in a new deal that calls for the wedding specialist to act as a Blue Nile spokesman.

The collection will be made in 14k white gold and 18k yellow gold as well as platinum, and will be available for purchase on the site in early May. Ring designs will feature the solitaire, halo, and three-stone styles, along with matching bands, while other offerings will include stud and drop earrings, pendants, necklaces, and bracelets. Designs will be available within three women’s collections—Eternal, Promise, and Romance—as well as a men’s line, all of which will range in retail price from $395 to $7,800. Cowie will also serve as a spokesperson for Blue Nile, though the brand was not available to elaborate on terms of the deal.

“I have always had a passion for jewelry, and I am in the business of romance—they go hand in hand,” Cowie said in a statement.

Cowie is not only the latest designer name to join up with the e-tailer; he follows Monique Lhuillier, Monica Rich Kosann, and Zac Posen.

Pictures of the jewelry were not available at press time.

JCK