Bulova has appointed Mary Beth Trypus executive vice president.
She will work on sales and marketing initiatives with a focus on long-term strategy.
“I am excited to have Mary Beth join our executive team. Her experience and track record of running a business with metrics and marketing brand positioning across large organizations will be invaluable to us across all U.S. classes of trade,” said Gregory Thumm, Bulova president, in a statement.
Trypus comes to Bulova from the Jones Group, where she was senior vice president of sales and planning in the handbag division. Prior to that, she spent 11 years at Liz Claiborne.