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Founder of Virginia’s Capri Jewelers Dies

By Daniel Ford, Web Editor
Posted on February 22, 2013
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Chris DeCapri, founder and CEO of Capri Jewelers in Richmond, Va., died Feb. 20 at the age of 51 after a long battle with an illness.

"It's almost impossible to quantify Chris's passion for his family, friends, and business,” says Anna Elko, director of marketing and public relations for Capri Jewelers. “He spent his life dedicating his time, talent, and treasure to all of the above. His charisma and million-dollar smile will be missed greatly, with a void in our hearts forever."

DeCapri was, by all accounts, a fighter and a survivor. According to a local news article, he not only beat cancer as a youth, but also rallied after three harrowing months in the hospital in 2010.

He founded his store in 1986, and saw its sales increase in recent years despite the turbulent economy. He leaves behind a thriving business and a loyal clientele that must have been inspired by his mission statement—one every jeweler would do well to emulate.

“We deal with people at the best times of their lives," he says on the company’s website, "We just want to make every occasion as special as it should be. We build lasting friendships with our clients because we help them find unique and unforgettable ways to commemorate the happy moments of life.”

DeCapri leaves behind three children: Brittany, Alex, and Olivia. Cynthia Woo, vice president of Capri Jewelers, will immediately assume leadership and will continue to manage the business as she has for more than nine years.

Deepest condolences to his friends and family go out from all of us here at JCK.

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