You are here

Stock Up on White Gold

Stock Up on White Gold

The color and durability of white gold has made it the hands-down favorite metal in engagement rings among brides and grooms in recent years.

The Knot’s most recent Market Intelligence Report found that 73 percent of 11,000 respondents chose a white gold setting for their ring.

Pricier platinum, which enjoyed robust popularity in the pre-recession days, accounted for 16 percent of all rings purchased, while yellow gold rings accounted for only 7 percent of those purchased. 

Register For

JCK Las Vegas 2017

Monday, June 5 - Thursday, June 8, 2017

Learn More



As far as I know, the only person who started a division on skin...

I've been following blue Nile for a while now, and like many I've...

I'm a pretty traditional jeweler and I have to say I never saw Blue...

Five years ago, Blue Nile did have a "soul" and experienced jewelry...