After its successful January sale, Jewelry Television plans to unveil another promotion of its Titanic Jewelry Collection in early April. The collection, created in partnership with the Titanic Museum Attractions, features antique-style jewelry inspired by the stylish elite passengers on board the legendary ship.
“Through this collection we wanted to show our deep respect for the tragedy while also celebrating the gilded era,” Patrick Bryant, chief marketing officer of JTV, says.
Some of the pieces include Victorian chandelier necklaces, crystal brooches, and the blue resin “Heart of the Ocean” pendant.
During JTV’s initial promotion in mid-January, the jewels, priced from $20 to $200, sold out in less than one hour. Bryant credits the rapid sales to consumers’ attraction to both the glamour of the time period as well as the history behind the ship.
“The beauty about jewelry is that it’s timeless. Likewise, the story of the Titanic is also timeless,” Bryant says.