United Brands Creative Management announced March 15 that it has been appointed to provide professional marketing services for Gameplan Concepts to promote the NBA diamond jewelry brand.
"Our management team will cover all 30 National Basketball Association team markets, reaching the expanding audiences nationwide, to help support a network of authorized NBA Diamond Jewelry retailers," said Lyle M. Rose, president of United Brands Worldwide, in a statement. “Our plans are to drive consumers to our retail partners by reaching out to them via multiple social networks that connect each NBA team to their audiences."
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