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United Brands to Promote NBA Jewelry

United Brands to Promote NBA Jewelry

United Brands Creative Management announced March 15 that it
has been appointed to provide professional marketing services for Gameplan
Concepts to promote the NBA diamond jewelry brand.

“Our management team will cover all 30 National
Basketball Association team markets, reaching the expanding audiences
nationwide, to help support a network of authorized NBA Diamond Jewelry
retailers,” said Lyle M. Rose, president of United Brands Worldwide, in a
statement. “Our plans are to drive consumers to our retail partners by reaching
out to them via multiple social networks that connect each NBA team to their
audiences.”

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