The California Jewelers Association elected James Orloff of Orloff Jewelers in Fresno, Calif., CJA president for 2011.
Orloff succeeds Stuart Benjamin of Stuart Benjamin & Co. Jewelry Designs in San Diego.
The CJA also elected David Hayman president elect, Brenda Newman first vice president, Sarah Ashoori second vice president, and Robert Marks treasurer.
“I’m thrilled to assume my new post and am most excited about CJA’s new consumer-based website, the CaratDiet.com, that features the best of celebrites and their red-carpet jewelry styles and trends, a diamond buying guide, and, best of all for CJA members, a store locator,” Orloff said in a statement.