Tous is teaming up with Manolo Blahnik to transform the designer’s famed Campari shoe into jewelry.
Manolo Blahnik for Tous will launch in March in 300 Tous boutiques worldwide, beginning in Mexico and then Rockefeller Center in New York City.
The idea for the collaboration came to Blahnik last summer when he met jeweler Rosa Tous in Madrid. Tous told Blahnik she’d love to design a piece for him. After much brainstorming, Blahnik suggested that Tous create his Campari shoe as a charm. Tous added that she’d have the charm hang from a gold chain with a diamond button.
“I am delighted with the agreement. Manolo Blahnik shoes are beautiful and an amazing mix between trends and classicism,” Tous said in a statement.
The Campari mary janes have been featured on numerous films and TV shows—perhaps most famously on Sex and the City, where Manolo-loving lead character Carrie Bradshaw dubbed them an “urban shoe myth."
Manolo Blahnik and Rosa Tous (Photo courtesy of PRNewsFoto/TOUS)