Jersey Shore’s Nicole “Snooki” Polizzi knows a thing about
ringing in the New Year. After riding down a staged ball drop in Seaside
Heights, N.J., the reality TV star launched her jewelry line on
Diamondshark.com Jan. 1.
Danny Mackey, an entertainment consultant at Neon Entertainment,
Polizzi’s agency, tells JCK that a
new piece will be released on Diamondshark.com each month. “We’re currently in
creation stages for the Valentine’s Day piece,” Mackey says.
Polizzi’s first piece, a 1 ct. lab-created pink sapphire Snooki Party
Ball 2011 Limited Edition Pendant retailing for $49, commemorates her New
Year’s Eve celebration. 2,011 pendants have been produced.
Photo courtesy of Matt Frisbi
Mackey says the line will include rings, necklaces,
bracelets, and earrings, and will range from $25-$50. Polizzi will collaborate
with Diamondshark.com designers to create each piece.
In a video promo, Polizzi said, “Make sure you come and pick
it up because you know what, it’s friggin’ awesome.”