Jersey Shore’s Nicole “Snooki” Polizzi knows a thing about ringing in the New Year. After riding down a staged ball drop in Seaside Heights, N.J., the reality TV star launched her jewelry line on Diamondshark.com Jan. 1.
Danny Mackey, an entertainment consultant at Neon Entertainment, Polizzi’s agency, tells JCK that a new piece will be released on Diamondshark.com each month. “We’re currently in creation stages for the Valentine’s Day piece,” Mackey says.
Polizzi’s first piece, a 1 ct. lab-created pink sapphire Snooki Party Ball 2011 Limited Edition Pendant retailing for $49, commemorates her New Year’s Eve celebration. 2,011 pendants have been produced.
Photo courtesy of Matt Frisbi
Mackey says the line will include rings, necklaces, bracelets, and earrings, and will range from $25-$50. Polizzi will collaborate with Diamondshark.com designers to create each piece.
In a video promo, Polizzi said, “Make sure you come and pick it up because you know what, it’s friggin’ awesome.”