Gottlieb & Sons, a jewelry manufacturer, announced October 26 that it is launching a new ad campaign targeting Millennials.
The campaign, “Every Romance Has A Story. Wear Yours,” is designed to speak to this group of consumers who are re-shaping the bridal market with their highly personalized and customized approach to wedding traditions. Gottlieb & Sons is launching the campaign as part of a local market initiative, intended to help independent jewelers build their brand.
Gottlieb & Sons will also be shortly launching a new website to provide jewelers new in-store materials and implementing social media initiatives. The company’s Facebook page launched October 26.