For the past three years, such Hollywood luminaries as Meg Ryan, Kiefer Sutherland, Kim Basinger, and Gary Sinise have headlined the ongoing marketing camping.
As in the previous campaigns, this new one also supports a good cause. All royalties normally due to the two actors, as well as the two photographers—Robert Erdmann for Teri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the actors and the watch brand. Those are the fight against cancer, the promotion of child education, and helping underprivileged women.
The new campaign launches Jan. 1 with Teri Hatcher (pictured) and on Apr. 1 with Ashton Kutcher.