You are here

Top 7 Techniques to Closing a Sale

Top 7 Techniques to Closing a Sale

The Reflexive Close: Reflecting back a question the customer has asked, e.g., “Can I get this ring sized by the end of the week?” “Absolutely! Will Friday do? What time would you like to pick it up?”

The Win/Win Close: Giving the customer two choices, both of which result in a “yes” answer, e.g., “Would you like to wear the watch home or shall I wrap it for you?”

The Ask for It Close: This is simply asking the customer to buy, e.g., “Let me write the earrings up for you. Will this be cash or credit?”

The Order-Form Close: Simply start writing the sales slip. This one takes a little more courage but it works in certain situations.

The Needs Assessment/Demonstrate Answers Close: This restates why the customer wants to buy, but rewords it as a close, e.g., “The two-tone band gives you the versatility you want, and the sapphire crystal gives you the durability you need. Let’s write it up?”

The Reduce to the Ridiculous Close: “The ring is $5,000, but you’re going to be married 50 to 60 years. So for less than $100 per year you can give her the ring of her dreams. What do you think?”

The Penalty Close: This attaches a “penalty” to not buying today, but don’t use it unless it’s true, e.g., “This is a one-of-a-kind piece that our award-winning jeweler created. Would you like me to wrap it?”

Register For

JCK Las Vegas 2017

Monday, June 5 - Thursday, June 8, 2017

Learn More



The fact of the matter remains that you will Never get your initial...

Yes, and they are probably synthetics. Great clarity, low price......

People who purchase anything are trading their money for something...

Hi Rob, You have written about ImaGem's technology in the past....