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More Keepsake Diamonds at Wal-Mart

Supplier News
By JCK Staff
This story appears in the August 2003 issue of JCK magazine
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Keepsake diamond bridal jewelry is expanding its “Facets of Fire” line at Wal-Mart. Each “Facets of Fire” diamond is cut with extra facets in a unique faceting arrangement exclusive to Keepsake.

The line, which debuted at Wal-Mart in Fall 2002, will now include a princess-shaped diamond solitaire and bridal diamond rings, solitaire earrings, and three-stone engagement rings. The offering currently features round diamond solitaire rings and stud earrings. The “Facets of Fire” Keepsake diamonds also can be found at Walmart.com in both white and yellow 14k gold settings.

Keepsake offers near colorless (I or better) diamonds and I2 clarity in all-14k gold settings. Every Keepsake diamond purchased at Wal-Mart is accompanied by a certificate of authenticity and includes the engraved Keepsake trademark.

Keepsake also is expanding its Diamond Fashion Collection at Wal-Mart, which features an array of diamond fashion earrings, rings, and necklaces. For more information, visit www.keepsake.com.

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